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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Nevertheless, SEO is content marketing with the added benefit of increased search...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Targeting demand is simply not enough to achieve content performance marketing; you also need to optimize your content to gain that visibility where your audience is. Even with no background in SEO, content creators can follow clear guidelines and...

  3. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO...

  6. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute loss in “SEO visibility” up to 75 percent. The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The result: Poor search visibility relative to competitors. As mentioned above, depending on the extent to which SEO has been considered, a given UX state for AJAX or SPA sites may have visible URLs that are different from or invisible to search...