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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    We need to understand how all of the results are working together to increase visibility. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. It's not that uncommon for some viral content to go viral...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Visibility: Which goes further than just brand awareness. That's what this session, moderated by Ryan Jones, SEO manager of Sapient Nitro, addressed. For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the...