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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Targeting demand is simply not enough to achieve content performance marketing; you also need to optimize your content to gain that visibility where your audience is. Even with no background in SEO, content creators can follow clear guidelines and...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    For many these will be: 1) traffic, 2) revenue, and 3) visibility. Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base.

  3. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO...

  5. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute loss in “SEO visibility” up to 75 percent. The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The result: Poor search visibility relative to competitors. However, relying heavily on JavaScript to render your page content and provide navigation functionality brings with it well-known risks in terms of technical SEO, indexing and linkability...