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  1. Your Guide to Structured Snippets for SEO

    True, you’ll miss out on a bit of brand visibility and a few opportunities to convert on-the-fence users, but for the most part, structured snippets shouldn’t affect the number of people going through the sales process on your site.

  2. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Go over the different KPIs and why they’re important, so you can share SEO leading indicator metrics such as traffic or site visibility and also explain how you can influence order volume outside of rankings, such as via strong referral traffic...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Nevertheless, SEO is content marketing with the added benefit of increased search...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Targeting demand is simply not enough to achieve content performance marketing; you also need to optimize your content to gain that visibility where your audience is. Even with no background in SEO, content creators can follow clear guidelines and...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    For many these will be: 1) traffic, 2) revenue, and 3) visibility. Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base.

  6. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO...