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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    We need to understand how all of the results are working together to increase visibility. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals...

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    ShopVisible said comparison shopping engines like Google Shopping and Nextag increased visibility for websites in 2013: Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  6. How to Dominate the Entire First Page of Google

    Linking from your main site to you social properties with followed links also greatly increases the visibility of these properties on the SERPs. Optimizing key images on your site such as your logos is another great way to take up potential search...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search. In 2014, rank means ensuring that you have complete visibility into how content appears in...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.