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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Aggressive visibility methods, which would need to be implemented, are very likely to draw your site unwanted search engine attention and...

  3. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute loss in “SEO visibility” up to 75 percent. In a January 2014 article for Search Engine Watch, Chuck Price pointed out that RetailMeNot...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The result: Poor search visibility relative to competitors. This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the...

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so...

  6. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    We need to understand how all of the results are working together to increase visibility. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals...