SEO News

Visibility Balancing Act

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  1. Is Your Landing Page Relevant?

    This is, of course, a balancing act. User relevancy issues can quickly become search engine issues, compounding the problem and making it harder to regain visibility. Last time, I asked, "Are Rankings Still Relevant?

  2. SearchDay | The Organic and Paid Balancing Act

    The Organic and Paid Balancing Act OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search...

  3. The Organic and Paid Balancing Act

    By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility. Paid listings will help maintain visibility during the transition period. With social media, local, universal, and other new outlets...

  4. SEW Experts: The Organic and Paid Balancing Act

    In today's SEM agency issues column, "The Organic and Paid Balancing Act," William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.