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  1. Can Groupon Break Into the Search Market?

    At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses more inclined to purchase offers. In an effort to move beyond your inbox, discount aggregator...

  2. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). Today, marketers must ensure their brands are visible where and when their customers are looking for...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. Nevertheless, SEO is content marketing with the added...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Targeting demand is simply not enough to achieve content performance marketing; you also need to optimize your content to gain that visibility where your audience is. From more humble beginnings of White Hat SEOs touting "content is king" to...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    For many these will be: 1) traffic, 2) revenue, and 3) visibility. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their...

  6. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. So maybe you will miss the visibility needed for "Blue Widgets," but you might find your best seller in Blue Widgets is your...

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer...