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  1. The Difference Between App to App and Web to App Advertising

    Mobile Web: Mobile web means your creatives will be shown in their proper mobile sizes, resulting in a higher rate of visibility and engagement. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement...

  2. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Marketers can't just keep their fingers crossed and hope something gains traction and visibility. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so...