SEO News

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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. It's not that uncommon for some viral content to go viral...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Multiple teams and/or business units can gain visibility into what one another is doing. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to...