Facebook has yet to report their Q2 2012 earnings (due out today), though major gaming company Zynga made waves by reporting their third quarterly loss since going public. Wednesday, Zynga said they’ve been fighting increasing operating costs and...
Both Zynga and Playfish have created very casual time killing games that you can buy credits for and get special items. Marketers have also been known to play around with virtual versions of real world items - bestowing special in-game powers to...
With Google's recent acquisition of Slideand investment in Zynga, they have shown their further commitment to pursuing areas outside of search. The Virtual Currency API is a set of debit and credit calls, that update a user's currency balance.
Social gaming platform Zynga also had cause to celebrate as Frontierville reached its 20 millionth player - or virtual pioneer, is it? Zynga's Frontierville Registers 20-Millionth User According to Forbes, the title is currently Zynga's third most...
All Facebook said the company "killed a $100 million baby" as the virtual goods ecosystem propped by the likes of gaming giant Zynga have more selling power than the virtual gift shop channel. Here's a shortcut to interesting news that you might...
Looking at the social gaming platform's track record on Facebook, one can expect those companies to also benefit from Zynga's popularity in more than one way as rich ads displays in virtual currencies get the best ROI (read: the most engaged...
The role of Zynga on Facebook's platform is best proof. U.S.consumers' spending on in-game mobile virtual goods this year is set to exceed $168 million, according to a joint study by research firm Magid Associates and software developer Aurora Feint.
Social games' virtual currencies - and yes, inevitably, Zynga. And speaking of Farmville, its developer, Zynga immediately springs to mind. It is bound to Facebook by a five-year non-exclusive deal that is set to secure the bulk of Zynga's expected...
Zynga has great potential, with the virtual economy being valued at $10 billion in 2010. Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media group Softbank to fund its...
It seems the two companies have finally settled their dispute on virtual currency: the strategic partnership "expands use of Facebook Credits in Zynga's games," the statement said. In a surprise move following a previous fallout, Facebook and Zynga...
