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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, when conducting Panda audits, I keep a keen eye on factors that can negatively impact engagement, present obstacles for users, and create virtual bamboo. In my previous posts about Panda, I’ve hammered one important point over and over again.

  2. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  3. Responsive Design vs. Task-Oriented UX Design

    The virtual keyboard affords more input and control than a phone, but still limits the user to what can be done easily. Given that most people use only their thumbs to type on a phone's virtual keyboard, it should come as no surprise that content...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It didn't take long for marketers to raise their virtual pitchforks and attack Cutts for killing off something that so many people were using, whether they were using it for good or for evil. As the quality declined and the prevalence of poor...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    We've known for a long time that December is a virtual black hole for B2B advertisers in most verticals. Ecommerce advertisers traditionally get to have all the fun. The holiday shopping season is the event of the year and about the only thing PPC...