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Virtual Environment

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  1. 5 Development Tricks Self-Sufficient Marketers Should Master

    Consider how your audience will interact with your site to ensure they receive the best experience possible and you catch issues in a testing environment, rather than hear about them from a customer. Use a web-based tool like BrowserStack to create...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    You can be more observant about types of language, body language, and environment when you're seeing and hearing something (as opposed to just reading). If everyone has a camera or a webcam on their computer, then everyone involved in the chat will...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    How can brands more effectively tap into the data, conversations, and experiences in today’s changing retail environment? With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail environment, brands must be...

  4. Ears to the Ground: Linden Lab is Changing How it Listens to its Customers

    The second new feature allows landowners greater control over the social environment on their land by allowing to mute gesture sounds at the land level, on a parcel basis. The ability to turn off gesture sounds (which can be both very sudden and...

  5. Virtuality & Mortality: Who Owns The Online Content We Create After We Die?

    As much as this bill was designed with things like drunken photos taken on vacation and videos of the dog chasing its own tail in mind, when you try to port the concept into the environment of a virtual world, it becomes more complicated.

  6. Gods and Monsters: The Technology Gap and The Service Triangle in Second Life

    However when things are hard wired into a system, such as the case with a virtual environment like Second Life, you start to have problems and need creative solutions to solve them. But in Second Life where all content is user created, advancing...

  7. Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?

    As I mentioned last week, the ability to link microgames within the Second Life environment to a larger audience via Facebook was hampered by Facebook's Terms of Service, which specifically disallows people from creating an account based on an alias.

  8. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    The limits of text based chat (conveying tone) and web video chat (direct 1 to 1 communication), has the potential to be transformed in a virtual environment. Perhaps more successfully than Second Life, Nurien Software have been able to create and...

  9. Augmented Reality (AR): A New World Order - SES San Francisco

    It scans the environment, compares, positions, and then renders (at 30+ times per second). JC Penny are using a virtual dressing room which allows shoppers to try on clothes in the convenience of their own home by overlaying clothes over you to see...

  10. Virtuatecture in Second Life: What Makes a House a House?

    When it comes to how we perceive the built environment, do things change when familiar spaces we experience in the real world are recreated in a virtual environment? Virtuatecture is the process of creating structures (whatever they may be) in a...