Earlier today, I embedded "Video marketing case studies with David Meerman Scott and Greg Jarboe," which tells the Blendtec story. We had made a couple of videos that we could see were showing signs of going viral, so we decided to give them a jump...
Video marketing case studies with David Meerman Scott and Greg Jarboe As David Meerman Scott says, the original idea for Blendtec's YouTube videos came from the company's research and development lab where staff was blending 2X4s to test the...
David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and co-author of Marketing Lessons from the Grateful Dead: What Every...
Back in March, I featured some of the video marketing case studies that David Meerman Scott and I thought were worth sharing. Each quarter, ADC will curate a new body of work in four categories: brand channel, home page, viral video and interactive.
When I first glanced at the schedule for Search Engine Strategies New York, David Meerman Scott's opening keynote presentation jumped out at me, and not because it comes first. Meerman's point. And Meerman gave us some new guidelines for success to...
Up first, is David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. David Meerman Scott on the new rules of marketing & PR at SES...
Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave...
David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010.
February 1, 2010 -- Internationally known Internet marketing strategist and author David Meerman Scott will be featured in a free Search Engine with David Meerman Scott More about David Meerman Scott:
David Meerman Scott of Web Ink Now, asks, "Is this Microsoft Windows 7 House Party thing real? If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph?
