A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts. What combinations of messages drive the best performance and quality? Bing hits back on AdWords enhanced campaigns.
Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in the video above, which features many stars from viral video, and was posted hours before it officially became April 1...
Why did Harlem Dance videos go viral? If not, it’s a tool that allows you to record short video messages to share with your audience. What messages are you putting out there that might be best suited for video than other medium?
In the Twittersphere and elsewhere, hashtags have created instant social trends, spreading bite-sized viral messages on topics ranging from politics to pop culture. In 2012, not only was a baby girl named Hashtag, but now the word "hashtag" has...
It’s better to first define business objectives, not jump the gun on “going viral” (yeugh! Perhaps guest blogging, infographic dissemination, or viral vlogging aren’t the solutions your B2B business needs in order to excel.
However, thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral, destroying key brand SEO ranking with massive social chatter.
Social networking and viral marketing enlists the assistance of customers and other contacts to spread the word in ways that one-to-many marketing never could. Use visitor and lead intelligence tools to tailor the messages you communicate based on...
You never know when they might decide that an infographic might be an interesting thing to produce and ‘go viral’. As this is a ranking factor, it’s worth getting them to help you understand what kinds of messages tend to work better so you can use...
Sales at the company (whose blenders will set you back $400) increased 500% along with their viral videos. Dave Carroll’s viral “United Breaks Guitars” video has attracted over 10 million views on YouTube.
For Facebook, make an effort to provide insightful posts with a viral edge in hopes of getting feedback and gaining "likes. On-site, ensure that you utilize Facebook like as well as an icon link to your Twitter account and options for other social...
When something goes viral, is it natural or planned? It's important for companies to be more natural though, especially when it comes to responding to a viral campaign. Infographics tend to be very popular viral content, as opposed to a 30 page...
Viral Link Building: Build Links Quickly Participating in communities, such as those found on Facebook or Twitter, to build a large following to which you can broadcast messages. Links remain critical to success today.
Viral messages, including links, could end up on news sites, social media platforms, and blogs. As an online marketer you might have heard about "viral marketing" and "link building. But do you know what "viral link building" is?
David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010.
This is one way to leverage the power of Facebook as a viral marketing tool. You have the ability to send videos, photos, messages, or links to each fan. This helps you send the right messages to the right demographic group.
It combines the features of instant messaging, e-mail programs like Outlook, the viral aspects of social media, Twitter, maps, and document sharing into one program. If you only use e-mail to send and receive simple messages, then Google Wave isn't...
It should be noted that this is often common of viral growth and social platforms like MySpace and Facebook, which have experienced high churn numbers in their early days as users tried the service and then waited until they found relevance in the...
Word of mouth has long been one of the viral tactics that marketers' seek to leverage. Spam Yelpers with promotional messages. Consumer usage of ratings and reviews continues to grow (22 percent in 2007 to 24 percent this year), as well as their...
See Elisabeth Osmeloski speak at Search Engine Strategies Chicago December 8-12, where she'll be leading the conversations for Igniting Viral Campaigns, Getting Vertical Search Right, and Brand and Reputation Management.
What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines?
