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  1. How to Create Great Content: Start by Creating Content for Yourself

    This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. Content marketing: In my opinion, content marketing is the new link building. While discussed many times, webmasters still struggle...

  3. Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

    And I don't just mean search traffic, but referral, social and viral/word of mouth traffic. Content marketing is a great SEO strategy – even better better than link building. The main difference is that link building is a tactic, while content...