Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Enhanced campaigns get Google+ annotations and an upgrade center.
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Some of the data used in Unruly Analytics also powers the Unruly Viral Video Chart, which has been used since 2006 by advertisers worldwide to track their video content. This new capability goes significantly beyond the useful information about how...
Viral reach of video also outpaces other types of content. In Q1 2012, viral reach share was 55 percent versus non-video content, and by Q4 had grown to 77 percent. When are they watching it? What are consumers’ preferred methods of watching?
Shot in a makeshift studio in the neighborhood pool hall (listen closely and you can hear the balls cracking in the background), the video went viral, rocketing to 18 million views. The Orabrush success story was told at SES New York 2011.
A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in the video above, which features many stars from viral video, and was posted hours before it officially became April 1...
The end-result is stronger for end-users, and marketers invariably start to look for more creative ways to syndicate content with the hopes of something going viral. Finally, use social media for quick dissemination and viral spread.
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Our team of content strategists and writers took the nuances of our research and translated the projection data into engaging and, at times, viral content, which was all written content with images – your standard blog posts.
If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI). Though content marketing and SEO are interconnected and SEO efforts get a boost if...
Gone are the days when YouTube was exclusively a place for one hit, viral videos. Late last week, YouTube Product manager Jeb Havens announced the roll out of the YouTube One Channel. This represents another significant step in the "Channel-ization...
Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition.
On Bing there appears to be greater emphasis on content authority over what some might call viral quality – or popularity of content, which Google appears to be attracted to. One of the most compelling reasons is because their marketing team...
Why did Harlem Dance videos go viral? It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn’t just what we need to stand out.
Quirky stories are the best – the sort that go viral without being pushed to go viral. Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers.
Busted: Content can be repurposed, re-used and utilized a number of times and in different formats (video, text, images, viral). TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning...
In order for your content to “go viral” you need to have one-to-one relationships with your super influencers, and at the same time target your standard influencers a bit more broadly. This fundamental change has been driven by the rapid adoption...
