Treat them like the real VIPs they are. This fundamental change has been driven by the rapid adoption of social media and mobile devices. Social media is both a content filter and a distribution channel.
Facebook has unveiled an authenticated account system which will seek to verify profiles of celebrities and popular figures. A company spokesperson said that the feature, which has begun its testing phase, will target accounts which currently have...
The other really different, useful feature of Google+ Pages is the ability for the brand to sort their audience into different Circles (currently VIPs, Customers, and Team members) to share posts with select followers.
Burberry Built Anticipation by Making Followers VIPs Five of the currently published Twitter Stories are particularly inspirational for marketers looking for new and creative ways to generate conversation, raise awareness, and drive traffic with...
The 10 VIPs of Your Link Building Strategy - Search News Central more sites that forbid you from linking to them - Malcolm Coles Search News What Larry Page really needs to do to return Google to its startup roots - Slacy's Blog
IBM provides a linguistic approach to identifying the main body text of a page, and they present that approach as an improvement upon methods such as a VIPS or a Visual Gap Segmentation process. There are a number of new patent applications from...
If you are familiar with Microsoft's research on VIPS: a VIsion based Page Segmentation Algorithm, some of the ideas in the next document may sound a little familiar. How good a match ads may be to the content on pages they are served upon through...
It wasn't a surprise to see Wei-Ying Ma's name on this patent application, as one of the authors of that paper, and an earlier paper on VIPS: a Vision-based Page Segmentation Algorithm. Google patents the Google File System, Microsoft claims a...
The following patent uses VIPs to decide what to show searchers, when displaying a thumbnail of a result from a search. Microsoft's Vision based Page Segmentation Algorithm (VIPS) was intended "to extract the semantic structure of a web page based...
