Heck, I noted earlier this year how over at the Washington Post (a Yahoo partner), the "Featured Advertiser Links" box in the bottom right of the page includes a direct link about "Celebrex/Vioxx Warnings" leading to a law firm.
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking. Search Engine Watch Forums Does link building with affiliate programs work? If so, does anyone know of any affiliate tracking software that is particularly useful for link building...
Bambi Francisco takes a look at the relationship between current events (for example, the recent Vioxx recall) can drive keyword advertising in: News expands paid-search terms. Apparently it is for at least one law firm that paid up for the term...
Net Stocks: Lawyers' search-engine ads seek Vioxx victims. When I reviewed the beta launch of Yahoo Local, I was impressed with the look and feel of the service, as well as the comprehensive results. The new version of Yahoo Local is even better.
