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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Page views and page-based metrics One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Consumption – downloads, views, pageviews For example, the same PDF can be formatted as a video or even a podcast. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived...

  3. Nuances of Spanish Language Search Marketing

    Mexico has the highest number of Web-based page views accessed from a smartphone or tablet. Argentina Web users are more likely to view online video content. Not all Spanish-speaking countries are alike.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Respondents also had interesting views on what types of video they would like to see more. BJ: The study found that almost half (42 percent) of consumers seek more product description or service demonstration videos - they want 360 degree views of...