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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered. The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go...

  2. Nuances of Spanish Language Search Marketing

    Mexico has the highest number of Web-based page views accessed from a smartphone or tablet. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike.

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. There's something undeniably powerful in clicking a button and having all-important SEO elements brought...