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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Page views and page-based metrics However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner.

  3. Bing Ads Enhances "Change History" Page

    Before today, we limited views to only 200,000 changes at a time; a limit that is frequently hit for mid-to-large accounts. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If a large percentage of your traffic is from smartphones, then you definitely want to know how Googlebot for Smartphones views your website. They fire up Chrome or Firefox on their desktop computer and start looking around.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Pageviews: Pages on your site that get very few unique views might be a source of concern. Why are they getting so few views, and does that indicate a lack of quality? In fact, Google continues to dial up the importance of quality content and user...