Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. The industry’s move towards a viewable impression standard is significant for a couple of reasons:
To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. Fou said he's reserving judgment about the tool's effectiveness until...
At SES, Momentum for a 'Viewable' Impression Standard - ClickZ Viewable Impressions = Ad Industry Game Changer at #SESNY - aimClear Blog Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions...
This is similar to paid inclusion, but Brand Search results in awesome, top of page and 60 percent viewable real estate in the results. Collection Ranking: Collection ranking is basically impression based click-through rate (CTR) analysis ranking...
For instance, say you had important information on your page that was only viewable to those with JavaScript browsers. That's certainly not true, but the impression is strong enough to keep people from moving elsewhere.
