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Viewable Impression

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. The industry’s move towards a viewable impression standard is significant for a couple of reasons:

  2. SEO for Naver – Korea’s Largest Search Engine

    This is similar to paid inclusion, but Brand Search results in awesome, top of page and 60 percent viewable real estate in the results. Collection Ranking: Collection ranking is basically impression based click-through rate (CTR) analysis ranking...