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  1. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Become the best publication and information source in your industry. In this view, brainstorming is a static event confined to the start of the process, and it represents a small portion relative to actually creating the content – both in mindshare...

  2. How to Make Video a Successful Part of Your Content Marketing Strategy

    These features range from aesthetic options such as customizable skins and players to fit your brand image, to the SEO-valuable ones such as listing your domain as the source of the video, allowing you to gain referrals each time it's shared.

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When the publisher goes to his YouTube Analytics dashboard and checks the traffic sources from which people are clicking through to watch videos, will Google Catalogs show up as a distinct source? Q: When a consumer views a YouTube video while...