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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  2. The Pros and Cons of Big Data Democratization

    User experience may be negatively impacted with too many data collection methodologies. Less governance over the collection and usage of data may go violate privacy and regulatory controls. Usually many sources of data available at a user’s...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. View the presentation here: View the presentation here: View the presentation here:

  4. Google Pays $7 Million to Settle Street View Snooping Case

    The company said in a statement that it didn't knowingly gather or profit from the data collection, which was said to be the work of a rogue engineer. The settlement ends a case against Google that dates back to 2010, when it was revealed that the...

  5. Google as Your Identity Provider: Where Are We Now?

    In addition, the only laws that govern this data collection are Fair Information Practice Principles (FIPPs) which can be signed away with a TOS and a click of a button. Author's Note: I strongly encourage you to view the resources below, follow...

  6. Turns Out Google Didn't Actually Delete All Its UK Street View Data

    Google's WiFi data collection incidents gave the company a huge privacy black eye in numerous countries around the globe. Google has admitted it has discovered more WiFi data collected by its Street View cars that it has failed to delete.