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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    How do marketers view rank today? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    First, he explains is a lot more difficult to determine algorithmic "penalty" because Google doesn't really view it as being a penalty. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can...