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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Not all of the questions below might be applicable to...

  2. Mobile Advertising Measurement: Winning the Long Game

    Content view: The user has viewed particular content. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain engaged and...

  3. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Yet the B.C.court adopts the view that it can issue an order with global effect. Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    An important part of this is having good representation from local practitioners as well as outside expert presenters to provide a well balanced view of the issues. SES, the original search marketing event, makes its triumphant return in Atlanta in...

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. One could argue that the discussion around Net Neutrality has been designed to be so boring...

  7. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the history of the children's logo design competition. Eleven-year-old Audrey Zhang of New York is the winner of the...

  8. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    ABR takes time on page into account and can give you a much stronger view of engagement. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been...