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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key differences are that (1) individuals are more likely to freely share their true opinion on their favorite Idol contestant than they are on...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while. Hearing the words perennial and audit together might seem unlikely or...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    View Mobile Reporting in Google Webmaster Tools (GWT) Also, by clicking the Top Pages report, you can view all of the landing pages receiving impressions and clicks from mobile users. Bonus: Once you test your site across various devices, you can...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    See which pages are earning their rankings, and look at the trending view of pages month over month. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...