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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. If you're a director of online marketing, it's likely you don't have the...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses to capitalize by offering more video. In fact, 58 percent of consumers consider companies...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Someone suggested, "What if the contest was about girls taking videos of their favorite outfits, and they voted on the British Outfitters website? Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Help them without expecting anything in return: Look for consumers who are having trouble online. It was right about then that the consumers decided to...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. Inform's rich taxonomy – which includes more than...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? Online leaking of some ads to extend buzz (Okinos). Optimize Your Content Give them some extra content to engage more deeply with you.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However it seems that even Cutts agrees that his message wasn't coming across clear enough to the SEO community with those videos. MichelleDLowery the nuanced ways that I said it in my last 2-3 videos didn't seem to be getting the message across...