This is because online ad networks aren't as developed as the national market, where players such as BrightRoll and VideoEgg place video throughout quickly expanding content networks. In my vertical search column last month, we looked at the...
Further up the food chain are services like VideoEgg, which powers some selected social networks. Do you already produce or license video content for your site? Do you incorporate user-generated content and sharing tools now?
Searchforvideo is a relatively new web-wide video search site you might want to check
out, while Guba and VideoEgg are two other video sites that will be of interest
to those who want to share video or see what others have contributed.