Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
Until recently users saw a feed on their homepage with single video posts. The goal of the adding more videos to the feed is to increase user engagement and video watch time by providing more personalized content that users are likely to click on...
Video ads accounted for 23 percent of all videos viewed and 2 percent of all minutes spent viewing video online. Video ads accounted for 25.1 percent of all videos viewed and 2.2 percent of all minutes spent viewing video online.
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. That's where digital video comes in.
It seems they're just following users' lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement...
Year-Over-Year Increase in Video Viewing Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching?
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by...
In February 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
To reiterate some key points from the video: Let's start with a quick video on how to get a quick feel for how the site is doing. A short video below will help walk you through some of the capabilities of these features:
Underneath the title the consumer will see the length of the video. Here are the steps you can use to show a video only to catalog viewers: Upload the video. Log into the Google Catalog dashboard and go to the edit screen for the catalog to which...
So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the property, can't sit on its lead, run a few plays into the line, and just kill the clock.
Mobile Video Viewing Will Double on Super Bowl Sunday The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days.
Rounded rectangles with white borders indicate a video annotation, which is accompanied by a screenshot of the video placed above the annotation frame. Publishers can create annotation frames that are the same size as the actual annotations would...
Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153 million unique viewers, followed by Facebook with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo...
These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers with insight into the type of content which is proven to get shared online and advises when to launch their videos in the lead-up to...
From analyzing content before it is launched to gathering post-viewing behavior, the social video measurement stick really kicked in this year. Super Bowl advertisers can also learn lessons from Unruly Media’s top 5 social video trends of 2012.
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
Clearly video is popular with audiences, so don’t miss out on this opportunity to engage your target viewing segments. Here are three great ways to use video for SEO. As we kick off the new year, the most important thing you can do to help your SEO...
All the video information and engagement are consolidated below the video player, helping a creator’s video take center stage on the viewing page. Since more than 800 million unique users visit YouTube each month to watch over 4 billion hours of...
