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  1. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. ComScore Video Metrix reported that 178 million Americans watched...

  2. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Tablet users enjoy a more relaxed browsing experience than smartphone users which makes digital magazines and streaming video extremely popular on the larger-screen devices. Video clips. Examples of popular tablet creative includes graphic and...

  3. YouTube Live Adds Real Time Analytics, Paid Live Streaming & More

    For example, a live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where partners can set different prices by country. It allows partners to capture and switch between multiple...

  4. Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

    ComScore Search Planner data suggests that an opportunity has been missed by nearly every news or video streaming publisher because they have not utilized paid search to their advantage. Visitors to websites, and of even greater monetary value...