It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more. Much has been written in these columns about the use of online video and how it is becoming essential for any...
Yahoo is reportedly looking to buy video-streaming service Hulu. Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have a popular video streaming service, meaning it can't offer advertisers...
The video streaming website launched eight years ago with a single video. Bought by Google in 2006, YouTube now has more than a billion unique monthly visitors who watch more than 6 billion hours of video every month.
Additional features include disabled comments and related video suggestions that are limited to YouTube EDU content. Perhaps this is because YouTube's relationship with Vevo, the leading music video website, is "complicated.
Game Console and iOS (likely tablet) viewers watch the most video, consuming an average of 14 streaming videos per visitor per month in January 2013. Video is a powerful way to reach audiences both for publishers and advertisers.
But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. ComScore Video Metrix reported that 178 million Americans watched...
While the notion of TV everywhere lets us watch TV at will regardless of our physical location, the increasingly seamless ability to channel streaming video through the TV set makes the living room that much more compelling.
The video streaming service is reportedly working with a group of channel producers on a platform that will provide premium video channels for monthly subscription fees, unnamed sources told Advertising Age.
Facebook has been busy limiting third party access to its valuable data, with Twitter's video sharing system Vine also having its access to Facebook blocked less than a day after it launched. While Yandex's Wonder app uses multiple social networks...
So, the first-place ranking of Google sites is based on streaming-video advertising only. So, YouTube alone would rank first based on streaming-video advertising only. Over the past five months, Google sites, driven primarily by YouTube, and the...
The company cited patents it held regarding streaming video, advertising, and timeline content. Facebook and Yahoo have reached a settlement in their twin patent infringement cases and agreed on an advertising deal.
In addition to their partnership with Getty Images, which gives Yahoo access to more than 25,000 images uploaded by Getty’s photographers, Yahoo Image Search and Video Search have been given a huge makeover.
Kate Kaye, a Senior Editor at ClickZ News, says, “Online video – from in-banner and streaming video advertising to short films on YouTube – is poised to have a greater impact on the 2012 Presidential race than any election before it.
Tablet users enjoy a more relaxed browsing experience than smartphone users which makes digital magazines and streaming video extremely popular on the larger-screen devices. Video clips. Examples of popular tablet creative includes graphic and...
Smartphone and tablet adoption, the wealth of streaming service options through your set top box or video game console, licensing agreements for content, vertical integration, and net neutrality only scratch the surface as to what we will see in...
Online Video Properties by Video Ads Viewed because comScore defines “video ads” as streaming-video advertising only and does not include other types of video monetization, such as overlays, branded players, matching banner ads, or homepage ads.
For example, a live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where partners can set different prices by country. It allows partners to capture and switch between multiple...
GJ: When comScore Video Metrix looks at video ads, it includes streaming-video advertising only and doesn’t include other types of video monetization. Metacafe, a website that specializes in short-form video entertainment in the categories of...
Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Internet users watched online video content that month for an average of 20.5 hours per viewer. Like the month before, Google Sites, driven primarily by...
ComScore Search Planner data suggests that an opportunity has been missed by nearly every news or video streaming publisher because they have not utilized paid search to their advantage. Visitors to websites, and of even greater monetary value...
