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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Social media, search, email, video, and all other owned assets must be driven by quality and...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. In the last couple of years, visual content from networks like Pinterest...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. You can ask for a hint (that resets your streak) or watch the video that covers the topic you’re practicing (no penalty for that).

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Marty Muse, VP, Client Solutions Search and Earned Media Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile...