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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Meanwhile, video ad viewing is up 100 percent on Adap.tv, 88.2 percent on Google sites, 71.4 percent on the BrightRoll Platform, and 18.2 percent on Hulu. In August 2013, Google sites, driven primarily by video viewing at YouTube.com, ranked as the...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...