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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Most users frantically try to pause the video or at least mute the audio. My recommendation is to make sure users trigger the video and/or audio. And there are times that I’ve seen multiple video ads on one page, and both have started playing!

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  4. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. We demonstrate every day that we can drive traffic from social media channels to brand sites...