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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. I hope for a great game and that advertising continues to push...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Freshness or signs that your site is alive and growing. My own take is less alarmist: Google has taken major...

  3. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  5. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Nothing says "humans work here" than, well, actual video footage of the humans who work here. Video Following each nugget – video or short article – was the opt-in form for a free "survival kit. After interviewing the client, analyzing data from...