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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. I hope for a great game and that advertising continues to push...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Freshness or signs that your site is alive and growing. My own take is less alarmist: Google has taken major...

  4. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  6. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Nothing says "humans work here" than, well, actual video footage of the humans who work here. Video Following each nugget – video or short article – was the opt-in form for a free "survival kit. After interviewing the client, analyzing data from...