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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. I hope for a great game and that advertising continues to push...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Freshness or signs that your site is alive and growing. My own take is less alarmist: Google has taken major...

  4. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  6. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Nothing says "humans work here" than, well, actual video footage of the humans who work here. Video Following each nugget – video or short article – was the opt-in form for a free "survival kit. After interviewing the client, analyzing data from...