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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    An example of an autoplaying video ad, plus other serious ad problems: But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked...

  2. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you are looking for robust online advertising – inclusive of text, animated and/or static banners, and engaging video formats – AdWords is the best place to be. Ad Formats Although the platform doesn’t contain advanced ad formats, you...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are...

  4. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...