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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. I hope for a great game and that advertising continues to push our craft forward, especially digitally. The same two trends over the past few years seem to be...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Freshness or signs that your site is alive and growing. My own take is less alarmist: Google has taken major...

  4. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...