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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site...

  2. Matt Cutts: Using Article Directories for Links? Just No

    While the video specifically mentions ezine.com, there are hundreds of similar article directories that all accept articles from site owners and publishers. This is the topic of Matt Cutts' latest webmaster help video, which begins with a history...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. I hope for a great game and that advertising continues to push our craft forward, especially digitally. The same two trends over the past few years seem to be...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. This short form video format requires brands to think outside of cutting up their TV...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Freshness or signs that your site is alive and growing. My own take is less alarmist: Google has taken major...

  7. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...