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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. But] you can use social media monitoring tools so at least somebody is monitoring what's being said.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. There are a ton of tools out there to help you...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Mobile devices have taken a more central role in consumers' lives – from research and content consumption to social...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. Social Listening Use of social media and especially hashtags. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads.

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    It's a country of self-confessed video junkies – with one of the highest levels of video sharing in the world. This week, Unruly Media shared its 10 social video predictions for 2014. It boasts the highest levels of video sharing in the world, so...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is...

  7. How to Plan Effectively for Content Marketing in 2014

    You still need to have unique and engaging content such like a viral video and the process behind its development. To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on...