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  1. How to Optimize Your Content Strategy With Social Listening

    Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. With many users sharing pictures of yoga poses with pristine backdrops, a company selling yoga products could potentially follow...

  2. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...

  4. Visual Storytelling: The Key Weapon to Content Marketing

    Ben Bowes just wrote a great article about free photo resources for community managers. If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch...