However, before you share your video library, keep the following in mind: Include a great cover image and enticing thumbnails to go with the video. Always accurately depict the video content in the titles, descriptions, and tags.
Is it the product preview video content, the case studies, the infographics, or none/all of the above? Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: Social Marketing Platforms Will Allow Brands To ‘Buy Into...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? Our Work page features a comprehensive timeline with images and video to boot.
The YouTube Comedy Week, taking place May 19-25, will feature seven days of video laughs and feature Sarah Silverman, Rainn Wilson, Michael Cera, Vince Vaughn, and Seth Rogen, according to the AP. The Brooks event will be the festival's only "live...
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. With little more than a smartphone and some video editing...
Released in open beta today, Unruly Analytics is based on the company's proprietary technology, which has tracked seven years' worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere.
VIDEO Here's a quick recap of search and social marketing news and tips from the past week. Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between...
If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here. For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
After all, RTB is now rapidly expanding into mobile and video. As with search marketing, the power of RTB is derived from the ability to target each individual based on intent signals. Other ways consumers reveal their intent, and can thus be...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Also since more of the descriptions will be visible for each...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by...
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Images and video will be displayed more prominently and I think it's safe to assume this will be the same for ads. We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing.
There are a couple of ways to approach video. The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. One look at the meteoric rise in “content marketing” searches...
Busted: Content can be repurposed, re-used and utilized a number of times and in different formats (video, text, images, viral). Repurposed: Used in a number of different formats such as uploading video to YouTube, embedded content in WordPress...
Less than 30 percent use multimedia with a with a news release and only 14 percent of news releases are search optimized.percent of journalists and editors say images and video are important.percent are connecting their newsroom to their social...
Many people have a skewed concept that viral videos are random, that the virality of a video is based on luck. Focus your video on creating high-arousal emotions with a user. Stay away from video content formed around low-activation emotions like...
