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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. It includes everything from blog posts, articles, website copy, letters to customers, and social media...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. As a result of this promise of higher CTRs and higher rank, many...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Video is an excellent form of content marketing that is still under-utilized by small businesses. As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth...

  6. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Her upbeat, professional personality is definitely a competitive advantage, augmenting her freemium business concept featuring free, entertaining, clear, concise video instruction thanks to YouTube. She takes the time to transcribe each video so...

  7. Search Engine Watch Redesign Breaks Records

    Search marketing is not simply about search anymore - it's about social, local, mobile and video too. However, to measure the success of a fluffy objective such as “create a more attractive and engaging website” we had to split the project into...

  8. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Google has used the riches from its dominance in search and search advertising to expand into video distribution with YouTube, smartphone software with Android and Web browsers with Chrome. Executive Chairman and former CEO Eric Schmidt will...