Video is an excellent form of content marketing that is still under-utilized by small businesses. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners". Online video is huge and video viewing doesn't seem to be slowing down any time soon.
Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: Suppose I have a site that covers fishing overall (A...
Mayer also touted an improved search experience, featuring "better video and image search. The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles.
The Adobe Digital Index team explored these questions and several other topics that are important to making a bigger splash through video. Although more people use search or go direct to video, socially-referred video starts are more likely to be...
If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
International AdWords expert Brad Geddes, founder of Certified Knowledge, joined the conference via video chat on Skype. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks...
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. You're highly encouraged to include a link to a video of a previous speaking...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one. Search Engine Watch (SEW) asked the organizers of these...
Microsoft recently used a hashtag on Facebook, the logo #Reborn, in a graphic to announce the relaunch of its "Tomb Raider" video game. This will probably lead to some original and creative campaigns, but also to commercial spam on user-created...
Types of content assets available on the competitive website (examples like blog, news, case studies, video, etc. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular.
From March 25 to 28, SES New York will get you up to date on all the latest developments in search engine optimization, pay-per-click advertising, social media marketing, analytics, video marketing, mobile marketing, local search, and much more.
Google knows that questions around action-based topics are probably better satisfied by video, whereas activity-based topics, are probably better served by images and articles. Video! Create video and image assets, tag them, caption them, *optimize...
Trending Topics are algorithmically-generated topics from keywords in the title, tags, and description of the video within sets of videos that are currently rising in popularity. As one of the largest search engines, this keyword list will reveal...
When Distilled announced the inclusion of all its video content in DistelledU, the percentage of signups who upgraded to paid and engaged users almost doubled. At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will...
My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.
Please never auto-play audio, video, or animation when users click on your site. However, a really good site search might be an even better method for quick site access. This type of content development, search engine trolling, is against Google’s...
Viewers demonstrated an increasing propensity to check video from their mobile phones and an even larger desire to watch video from tablets during these special sporting events. Super Bowl advertisers should consider the mobile video consumption...
