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  1. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they...

  2. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  3. Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?

    First, a video from Google's Matt Cutts addressed this exact subject. "The Missing Link" is a Search Engine Watch exclusive reader-driven Q Blue on Page 2 Of everything Cutts said, the thing that struck me most was when he said, "It's a long and...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    View Google Analytics Summit 2013 Keynote Video You can view the entire video here: Organic search and content are excluded from the Data-Driven Opportunity Matrix and for good reason: the data is no longer available.

  5. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Sites with unsavory linking practices, sub-par content, and no social...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For the more extroverted and social video savvy brand reporters, Google+ makes it possible for anyone with a web cam, Google+ account and high speed Internet connections can turn any moment into an instant on-air collaboration or pseudo talk show.

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.