Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. Technology Foundation At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the...
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Although more people use search or go direct to video...
TECHNOLOGY VIDEO UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of...
TECHNOLOGY Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video...
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. After all, RTB is now rapidly expanding into mobile and video. Search marketers know plenty about campaigns that revolve around bidding, but...
And as Google warns, "Treasure Maps is our Beta Maps technology and has certain system requirements. YouTube began in 2005 as a contest to find the best video in the world. Make sure to check back in 2023 when YouTube returns online and you'll see...
He is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers. Just as Twitter re-introduced brevity into written communications, Vine is proving to do the...
Days of the Expo Hall: More than 60 technology and solution providers will be available to discuss how their tools can help you do your job better. From March 25 to 28, SES New York will get you up to date on all the latest developments in search...
As with any new technology there are potential stumbling blocks for those interested in creating, maintaining and optimizing local Facebook pages for Graph Search including scalability, compliance, and resources.
Assess your situation to incorporate all time, resource (people, supplies, technology), and risk costs accordingly. GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video...
I also learned that by using technology and writing, I can influence many people, and let my opinion be heard. These are incredibly smart and savvy kids, and especially with technology. My presentation covered a number of important topics...
The growth and importance of enterprise SEO, and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts.
Technology – iPhone5 – apple.com Interestingly enough, MTV didn’t bid on any keywords in September, which is when the video music awards were held. After August, these numbers began to drop progressively which may be surprising due to the fact that...
Search Engine Watch interviewed Jeff Small, Director of Creative Technology for JWT Atlanta. The USMC continues to stretch their social limits and their investment in video with the debut of a content hub that is a first-of-its-kind for YouTube.
The growth and importance of SEO and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts to best effect for the best results.
This new technology will automatically crawl your site, according to logic you define, and created dynamic ads that combine information from their crawl with your ad template: Google acquired a company called Teracent whose technology: creates...
