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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that watching video content produced by businesses leaves them with a positive...

  2. Content Strategy for an International SEO Campaign

    Images and video. Even in a regional campaign in a single country, you might find that the same product or service is referred to in a slightly different way depending on where you are. Most of this content is crawlable by search engines, thus it...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. This short form video format requires brands to think outside of cutting up their TV...