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  1. Search Top Priority Among SMBs [Study]

    Additionally, traditional or print media is still widely used by numerous SMBs and is a staple for many service providers. As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. Most users frantically try to pause the video or at least mute the audio. My recommendation is to make sure users trigger the video and/or...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. You can link your YouTube account directly to your AdWords account...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Included in this group are Search, Communications, Digital Magazines, and Video. Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and Bookmarks.yahoo.com in April and May.

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...