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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Video is an excellent form of content marketing that is still under-utilized by small businesses. Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the...

  3. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    Germany is also in the midst of a battle regarding the use of embedded video on websites. Because an embedded video is simply a link to content on another site, there is no copyright infringement. And again, it's also worth noting that anyone who...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. Your company sells video supplies and one of your...

  5. Patch.com, Huffington Post Dominate Google News Results [Study]

    While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...

  6. Top Google Website Optimization Resources

    I suggest reviewing the video, image, and mobile sitemap extensions section. The Short Cutts - The Actual Answers To Every Matt Cutts Video Author Information in Search Results By marking up your webpages with microdata, you can provide detailed...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...