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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    Increasingly, the SERPs display at least one video result, Searchmetrics said. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping...

  4. Google Brings NHL, NBA Video Highlights to Search Results

    The video is embedded at the top of the search results, with the score in a box on the left and the video beside it on the right: Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    See Matt Cutts' video below. Again, though, if you lose 50 percent of your content overnight, feel free to use penalty, just know that officially it is called a filter and is meant only to prevent a user from receiving poor search results.