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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. The same exact message, the words written on a webpage, can be recorded and consequently take the format of a podcast, which will result in a different kind of content.

  2. Digital Asset Management Strategies to Grow Your Audience

    How could each component of the conversion from podcast to video could be leveraged for a wider and quite often new audience? This is important on this project because YouTube only allows 15 minute segments and the podcast is generally over an hour...

  3. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. So, you'll just have to watch the video below and try to guess whether they are some of the smartest people in the Search Engine Marketing biz.

  4. Top Stories at SES Chicago 2009 on Day 2

    If you want to hear SES Chicago's opening keynote by Jeff Jarvis from Monday morning, you can download the podcast at WebmasterRadio.fm. But does that look like a video camera in the foreground? The top story on Day 2 was the morning keynote by...

  5. Did-It Does It Again - Uninformed Controversy As Publicity

    Podcast optimization - well podcasts are now videos and most are hosted on YouTube. There are plenty of sessions about them - try "Video Search Engine Optimization: 2009 and Beyond". Paid Inclusion - Yahoo still offers it but it is now branded as...

  6. Social Media Marketing 101, Part 2

    Do you need to produce a video or a podcast before you start the campaign? The only major search marketing conference and expo on the East Coast, SES New York will be packed with more than 70 sessions, plus more than 150 exhibitors, networking...

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