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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. For all their creative and advertising investments, major brands have only garnered only 3 percent of the...

  3. Matt Cutts: Using Article Directories for Links? Just No

    This is the topic of Matt Cutts' latest webmaster help video, which begins with a history lesson on the rise of article directories: While the video specifically mentions ezine.com, there are hundreds of similar article directories that all accept...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. I also checked out Google Trends to see if there was any measured spike in search volume around these terms. Google Trends isn't a real-time tool, but I found...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. This short form video format requires brands to think outside of cutting up their TV...