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  1. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Embed video and multimedia. The press release lifeline streams through the veins of search engines and flows into social media. Use images and video to increase pageviews and attention. It's true: the world's largest search engine called links in...

  2. How to Make Video a Successful Part of Your Content Marketing Strategy

    Incorporating multimedia elements into your content has an immediate enriching effect on the quality of your website. If you want your video and page to rank as well as possible, search engines need to be able to determine what your content is about.

  3. Advanced Search Operator Tactics

    The contains: operator returns pages that link to other documents and multimedia like music, video, PDF, and so on. Pro Tip: Combine Site: with inurl: or allinurl: [may not work in all search engines] to analyze specific sections of a site.

  4. Press Releases and Search Engine Optimization

    The leading source for press releases, photos, multimedia, and regulatory filings from companies and groups throughout the world, and suited for businesses of all sizes. Headline: You must have a catchy headline or else no one -- aside from the...

  5. UNC Student Body President Eve Carson Shot, Killed: The Way We Live Now

    The multimedia slide show was produced by students at the University of North Carolina at Chapel Hill School of Journalism and Mass Communication. Link: Video Of Carson's Inauguration As UNC Student Body President

  6. Content Creation: About Journey, Not Destination? - Part 2

    This problem isn't just limited to the written word since the rise of multimedia content (photos, audio, video) means travel publishers will expand their presence there. Searches done on vertical search engines (i.e.social networks, online; search...

  7. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. Grant Crowell is the CEO and creative director for Grantastic Designs, and a...