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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? You should be tracking multiple engines, geographic locations and local. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Search engines are geo-locating results more and...

  3. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The Video When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve...

  6. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    The latest Google webmaster help video from Matt Cutts addresses the topic of what an older site can do to maintain its ranking over time. The web, searchers, and search engines are always evolving. If you have an older site, one that has been...

  7. Content Strategy for an International SEO Campaign

    Images and video. Most of this content is crawlable by search engines, thus it is something to be considered as part of your SEO efforts. This is an important component of the page, as it helps search engines properly index your in-language content.

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and...