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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a content marketing campaign with SEO overtones.

  2. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    video (ideation/production/promotion), and viral content production/promotion. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to refer to it as "digital marketing optimization" or "web presence...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Search and social media is now being consumed and distributed locally and globally...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    We agreed on 42 different verbs and filmed 42 different scenes in less than a week and used post production to stitch it together. In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print...