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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product...

  4. How to Make Video a Successful Part of Your Content Marketing Strategy

    Creating and submitting an XML video sitemap to get your videos indexed. The first impulse of many video creators is to upload their videos to YouTube. The obvious benefit of YouTube is that it will host an unlimited amount of videos for free...