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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses to capitalize by offering more video. In fact, 58 percent of consumers consider companies...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. Inform's rich taxonomy – which includes more than...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. This ad unit is still in testing at Facebook and the video...

  6. Google Blocks Child Abuse Images on 100,000 Search Terms

    YouTube engineers have also been working on the problem, according to Schmidt, developing algorithms that can detect child abuse in videos. He said Google hoped to share the technology with other Internet video providers in the new year.

  7. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics In-Product Help Videos In-product help videos are now available throughout the GA interface, available to explain, expand and guide users through proper implementation and reporting. View Google Analytics Summit 2013 Keynote Video

  9. How to Build Your First Content Marketing Strategy

    Do you enjoy watching videos or prefer to read blog posts? It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video.

  10. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. Internet users watched 37.7 billion online content videos, while video...

  11. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. To test the value of online viewership and activity, OTRD reallocated 20 percent of their...