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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. How to Optimize Your Content Strategy With Social Listening

    Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...