A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
This video shows how to the find the report: On search engines, it's all about the keyword. Additional words may also appear in the user's search. Keywords connect a searcher's search terms to relevant ads created in AdWords.
The feature article talks about mortgages and foreclosures in the San Francisco area and offers previously recorded video interviews of experts talking about the same issue. Here's another example I think rocks because it reuses video content to...
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
Content can take the forms of live audio, video capture and creation, and editorial on topics that matter to the target industry. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist...
It may take some educating before your CEO is open to the idea of blogging, shooting video or even creating that Twitter account you keep mentioning during internal staff meetings, but they'll get there.
Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using the written word, video, and SEO. Search Engine Watch (SEW) asked the organizers of these...
In a new video, Cutts also addressed the difference between a data refresh and an algorithm update, and where he believes SEO professionals are spending too much time and energy. And not only do we not think that way in the search quality team, we...
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad. Have you had much success with that strategy in display versus search?
Quick actions include things you would want to do like play a song or video," reads the announcement from Antoine Leblond, Corporate Vice President. If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that...
There’s two fold things you should think about," Cutts said in a new video. You can view the entire advertorial video here: While in that case, they were marked as advertorial content, the links to Interflora with keyword rich links to give them...
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video studio and hooking up with CNN for a content deal.
If you want to show a friend a funny video on YouTube, are you more likely to gather around your laptop or pass around your tablet? The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this...
Bloomingdale's also misses the boat on video content, which Macy's has already incorporated into their item pages. Bloomingdale's understands its customers and made that search easy with an interactive Denim Seeker feature.
That can be text, video, infographics, images, whatever you think of and put on your site. Are you showing Google no one is at the helm while you spend all your time focused on cultivating the latest viral video or super infographic?
Video is an excellent form of content marketing that is still under-utilized by small businesses. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin 2.0 would bring, along with what new changes webmasters can expect over the coming months with regards to Google search results.
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the...
Germany is also in the midst of a battle regarding the use of embedded video on websites. Because an embedded video is simply a link to content on another site, there is no copyright infringement. And again, it's also worth noting that anyone who...
