SEO News

Video Production

  1. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    Not so, says Jim DeBerry, executive with video production company Definitive Television, who claims his company was contracted "through an intermediary" to produce the video. It's no wonder they would want to dissociate their law firm from the...

  2. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    video (ideation/production/promotion), and viral content production/promotion. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Search and social media is now being consumed and distributed locally and globally...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced...