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Video Production

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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Search and social media is now being consumed and distributed locally and globally...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced...

  3. How to Make Video a Successful Part of Your Content Marketing Strategy

    Taking all of these suggestions into consideration, one of the best things you could invest in is the actual production quality of the video content. The obvious benefit of YouTube is that it will host an unlimited amount of videos for free...

  4. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Maker providing a full production staff of 12 people including a team of writers no longer was a viable option for =3. While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video...

  5. Should SEO Departments be Renamed "Content Marketing" Departments?

    Production skills like (info)graphic design, video production, and copywriting will be important – both within SEO teams who need to generate content to help their efforts and in the wider business. During an event that launched Econsultancy's...