Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion...
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking. On the negative side, Google+ is a platform for content delivery more than a way to “business network.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. We've rallied a team of developers to build the iRank...
Time spent watching video ads totaled 5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. The Platform-Shifting Digital Media Consumer
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...
Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they're just following users' lead; last year the social network shared their own research, which showed that posts including...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. In addition to a new video (below), Scroogled.com has been...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
They are also potentially your strongest brand advocates on this platform. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
Developing Integrated Multi-Platform Strategies Can Help Maximize Value My response is that it's better to have an integrated multi-platform strategy, with mobile just being one component of it. Same thing with video games; I can kill computer...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile.
Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google! Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to...
Founded in 2006, Unruly is a global platform for social video advertising. Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black swan, an outlier that's unpredictable and unrepeatable.
Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...
When it comes to marketing on YouTube, advertisers don’t often pursue this video platform’s keen power to drive direct response leads and sales. User sees video ad either in YouTube search result or next to a contextually related video and clicks it.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. A new, second dynamic ad type is called Dynamic Search Ads and this matches up...
October 11, 2012: Google has released its Play software and media service to the Google TV platform. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent November 22, 2012: A new research report from online video...
