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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). A series of themed "Champagne Roundtables" will give you the opportunity to ask...

  5. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Argentina Web users are more likely to view online video content.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. In addition to the optimization of owned, earned and...

  10. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to refer to it as "digital marketing optimization" or "web...