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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Where Content and Optimization Meet: The Point of Creativity

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. See Matt Cutts' video below. However, many of these terms are often used incorrectly.

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. A series of themed "Champagne Roundtables" will give you the opportunity to ask...

  5. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Argentina Web users are more likely to view online video content.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...